Mantos Consulting, Inc.: Car Analogy/title> </head> <body link="blue" vlink="red" alink="red"> <script language="javascript" type="text/javascript"> // break out of any frames if (top.location != location) top.location.href = location.href // common navigation items function jumpPage(newLoc){ // go to the url selected from pulldown list without "Go" button --> newPage = newLoc.options[newLoc.selectedIndex].value if (newPage != ""){ window.location.href = newPage } } //end--> </script>  <font face="Arial, sans-serif" > <table width = "90%" align="center" cellpadding=0 cellspacing=0 border="0" valign="top"> <tr> <td valign="bottom" align="left"> <a href="HTTP://www.mantos.com/home.shtml"> <IMG src= "HTTP://www.mantos.com/image/House_35Pix.gif" ALT=" Link to home page; Picture of house" border=0> </a> </td> <td valign="bottom" align="center"> <a href="HTTP://www.mantos.com/stratity.shtml"> <IMG src= "HTTP://www.mantos.com/image/target_35Pix.gif" ALT="Link to Strategic IT page; Picture of a bull's eye" border=0> </a> </td> <td valign="bottom" align="center"> <a href="HTTP://www.mantos.com/services.shtml"> <IMG src= "HTTP://www.mantos.com/image/WWW_35Pix.gif" ALT="Link to Services page; 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return(false)"> <bigger><strong>Mantos Consulting, Inc.</strong></bigger> <SELECT NAME="url" SIZE=1 onChange="window.open(this.options[this.selectedIndex].value,'_top')"> <option value="">Quick menu <option value="http://www.mantos.com/about.shtml">About us <option value="http://www.mantos.com/calculate.shtml">Calculating R.O.I. <option value="http://www.mantos.com/contact.shtml">Contact us <option value="http://www.mantos.com/dsl.shtml">DSL in NE ABQ <option value="http://www.mantos.com/examples.shtml">Examples <option value="http://www.mantos.com/feedback.shtml">Feedback <option value="http://www.mantos.com/about.shtml#guarantee">Our guarantee <option value="http://www.mantos.com/home.shtml">Home <option value="http://www.mantos.com/riskvsreturn.shtml">Risk vs. return <option value="http://www.mantos.com/carbuyer.shtml">ROI example - car <option value="http://www.mantos.com/hubbuyer.shtml">ROI example - hubs <option value="http://www.mantos.com/thinklong.shtml">Strategic thinking <option value="http://www.mantos.com/people.shtml">Our people <option value="http://www.mantos.com/palm/aibf/tour.shtml">Palm AIBF Tour <option value="http://www.mantos.com/services.shtml">Services <option value="http://www.mantos.com/pmantos-bin/search/search.pl">Search <option value="http://www.mantos.com/sitemap.shtml">Site map <option value="http://www.mantos.com/stratity.shtml">Strategic IT <option value="http://www.mantos.com/ittime.shtml">Time (TTB) <option value="http://www.mantos.com/webapps.shtml">Web applications </select> <INPUT TYPE="SUBMIT" NAME="Go" Value="Go"> </form> </td> <td align="right"> <font color = "red">The Science of<br>Information<br>Technology</font></td> </tr> </table>  <hr size = "1" width ="90%"> <br> <table align = "center" width = "90%" cellpadding=0 cellspacing=0 border="0" > <tr> <td> <font size="+2"><b>THE CAR ANALOGY</b></font>- Return on Investment(ROI) </td> </tr> <tr> <td colspan = "2"> A young, single person purchases a car, which is kept for 8 years.<br> Four years after purchase the individual marries and, a year later, has a child.<br> Six years later, the individual moves 400 miles away to a new job.<br> </td> </tr> </table> <table align = "center" width = "90%" cellpadding=0 cellspacing=0 border="1" > <tr> <td> <b>Tactical Solution Calculations</b> </td> <td> <b>Strategic Solution Calculations</b> </td> </tr> <tr> <td> — to meet immediate needs </td> <td> — to meet long-term needs </td> </tr> <tr> <td> Extended Costs <ul> <li>purchase price of imported two-seater sports car: $30,000 <li>insurance (with sports-car premium) <li>maintenance (at foreign-service premium) <li>financing (additional interests for higher ticker, higher risk loans) <li>fuel <li>trade-in value </ul> </td> <td> Extended Costs <ul> <li>purchase price of domestic four-door sedan: $28,000 <li>insurance (lower, sedan-rate insurance) <li>maintenance (at standard US mechanic rates) <li>financing <li>fuel <li>trade-in value </ul> </td> </tr> <tr> <td> Extended Benefits <ul> <li>affordable transportation to work <li>Looks cool (Should <b>not</b> drive IT decisions) </ul> </td> <td> Extended Benefits <ul> <li>affordable transportation to work <li>additional seating capacity for an growing family <li>ability to handle increased use, demands ; such as ability to pull trailer </ul> </td> </tr> </table> <table width = "90%" align="center" cellpadding=0 cellspacing=0 border="0" > <tr> <td> By comparing total benefit of ownership (TBO) versus total costs of ownership (TCO) over the lifetime of the vehicle, and factoring possible change in driving habits, distances, mileage, indicate that the sedan is the better choice. <p>However, if a buyer can’t see or sense a difference, they will rely on the costs in the left-hand table. It’s all he has. <p>This does not mean the imported sports car is always a wrong choice. But given the long-term needs of the buyer, it is. <p>As a first-car buyer, you’re not obligated to make the most sound decision. As a purchaser of business equipment and IT solutions, you are. </td> </tr> </table> <hr size="1" width="90%"> <table width = "90%" align="center" cellpadding=0 cellspacing=0 border=0 > <tr align="center"> <small>  <td> <a href="http://www.mantos.com/home.shtml">Home</a> </td><td>• </td><td> <a href="http://www.mantos.com/stratity.shtml">Strategic IT</a> </td><td>• </td><td> <a href="http://www.mantos.com/services.shtml">Services</a> </td><td>• </td><td> <a href="http://www.mantos.com/examples.shtml">Examples</a> </td><td>• </td><td> <a href="http://www.mantos.com/about.shtml">About us</a> </td><td>• </td><td> <a href="http://www.mantos.com/contact.shtml">Contact us</a> </td><td>• </td><td> <a href="http://www.mantos.com/feedback.shtml">Feedback</a> </td><td>• </td><td> <a href="http://www.mantos.com/sitemap.shtml">Site map</a> <td> </small> </tr> </table> <table width = "90%" align="center" cellpadding=0 cellspacing=0 border=0 > <tr align="center"> <td> <small>P.O. Box 90564 • Albuquerque, NM USA 87199-0564 • Phone: (505) 291-1047 • <a href="mailto:sales@mantos.com">sales@mantos.com</a> </small> </td> </tr> <tr align="center"> <td> <small>Copyright © 2002 Mantos Consulting, Inc., revised 16 Oct 2002 (<a href="mailto:web@mantos.com">webmaster</a>)</small> </td> </tr> </table>  </font> </body> </html>